Channel Connect for Mobile recognized as pioneer in mobile campaign management
New York, New York (June 4, 2009)−Eyeblaster, home of the world’s most innovative marketing solutions receives top honor with the ClickZ Marketing Excellence Award for its Mobile Marketing Tool – Channel Connect for Mobile. The awards recognize the technologies and companies that made a positive difference in the online marketing industry in 2008, moving the industry forward by providing brilliant examples of what can be accomplished.
Eyeblaster’s Channel Connect for Mobile allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside other channels. The solution adds simplicity, accountability and reliability to mobile advertising and removes barriers to adoption for agencies by providing them with tools widely used already in online channels.
According to judges, "Eyeblaster offers a clearly differentiating product that ports a capability that advertisers are already familiar with to the mobile Web. This should spur further improvements in the area of mobile Web ad serving."
Eyeblaster’s Ad Campaign Manager (ACM) was also named as a finalist in the Ad Management category.
For more information on Eyeblaster’s growing arsenal of agency focused tools to integrate digital channels, click here.
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2008, Eyeblaster delivered campaigns for over 7,000 brands serving approximately 2700 agencies across over 3,600 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com.
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