New York, NY – November 15, 2010 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions today announced that TourSpain, also known as Turespaña, has deployed MediaMind Smart Versioning to deliver its 2010 global campaign. Using MediaMind’s Smart Versioning solution, Turespaña employed one master ad to create optimized versions of the same ad in 28 markets and localized across 12 languages. The campaign resulted in over 1.6 million visits to Turespaña‘s website, which were triggered by a high in-banner interaction rate and video fully played rate of more than 50%.
“We were looking for an advanced solution that would allow Turespana to increase relevancy within a short launch cycle delivering a unified message,” said Gonzalo Ramírez Piñango, Account Director, Media Contacts. “With the need to promote a significant number of videos in multiple languages and sub-titles MediaMind’s Smart Versioning not only made it possible for us to target the right audience, but also to dynamically produce and edit multiple ad versions, saving us valuable time and money.”
Part of the recently announced MediaMind v2.0, Smart Versioning gives marketers a simple tool to update ads in real time. Advertisers can modify and edit any aspect of the ad, including images, text, sounds, fonts and languages. Its dynamic optimization engine offers unlimited possibilities to create and match the perfect ad based on seasonal, behavioral, contextual and geo-location data.
“Global campaigns require not only broad reach, but also relevant creative for a diverse audience,” said Gal Trifon, CEO and co-founder of MediaMind. “Smart Versioning automates these steps for greater impact and higher performance.”
To see the demo of the campaign click here.
For more information, visit www.mediamind.com.
About Media Contacts
Media Contacts ("MC") is the global interactive media network of Havas Digital - the interactive division of Havas Media. MC provides data driven media solutions across all interactive channels: digital, direct response, relationship based media.
MC brings together professional expertise, proven strategic insight, and Artemis®, Havas Digital advanced proprietary technology platform, to maximize impact of the advertiser's interactive media investment.
Since 1997, and in 42 countries in 54 cities across Europe, North America, South America, Africa, Asia and Australia, Media Contacts has been the trusted partner of more than 400 clients, including the market leaders in many industries, such as Air France, Danone, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, and Vodafone, amongst others.
Please go to www.mediacontacts.com for more information
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2009 campaigns for approximately 7,000 brand advertisers, servicing approximately 3,350 media agencies and creative agencies across approximately 5,150 global web publishers in 55 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.
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