New York, February 22, 2011 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions today announced the launch of MediaMind Blocks. The industry’s first library of ready-made, downloadable working code components offers a creative marketplace for advertisers in search of inspiring, new rich media concepts.
MediaMind Blocks give marketers a new freedom to design and produce innovative creative concepts using pre-built packaged code to enable a specific functionality within a rich media ad. Eliminating the need to create an individual API or code, each Block can be customized within the Flash authoring tool to suit any specific ad within the MediaMind platform. MediaMind Blocks make it easy to incorporate the latest digital concepts, such as Augmented Reality, Facebook & Twitter integration, Papervision3D and Physics simulation capabilities, into rich media ads. And, to ensure marketers will never be short on fresh ideas, new MediaMind Blocks will be constantly updated and added to the collection.
“With MediaMind Blocks, marketers now have a myriad of options to develop and execute sophisticated and highly creative rich media experiences,” said Gal Trifon, President and CEO at MediaMind. “The pre-packaged offering makes it incredibly convenient and easy for marketers to expedite the creative process with instant production and delivery.”
“Many groundbreaking and advanced ads in the world rely on Flash’s full capabilities,” said Lea Hickman, Vice President of Creative Suite product management at Adobe. “The Flash based code in MediaMind Blocks is an efficient, time-saving and inventive solution for marketers who want to invigorate their rich media campaigns.”
Each MediaMind Block includes full documentation and sample ads to drive innovation, production and global delivery.
“MediaMind Blocks make it possible for us to broaden our reach,” said Ariel Finkelstein, CEO and co-Founder at Kampyle, a technology provider. Kampyle’s ‘Advanced Feedback’ Block is included in the new MediaMind Blocks library. “The global service that MediaMind provides allows us to introduce our ad feedback service to thousands of agencies and advertisers who use the MediaMind platform.”
For more information on MediaMind, visit http://www.mediamind.com
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2010 campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media agencies and creative agencies across approximately 8,200 global web publishers in 64 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.
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