MediaMind Technologies Reports 2011 First Quarter Results
5/12/2011

New York, May 12, 2011 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent global provider of integrated digital advertising solutions, today announced its financial results for the first quarter ended March 31, 2011.

First Quarter Highlights
•    Revenues of $18.9 million, up 18% from the prior year period. Revenue growth is accelerating when compared to the preceding quarter and is expected to continue and accelerate in 2011 and 2012.
•    Non-GAAP net income of $1.6 million, or $0.07 per diluted share; GAAP net income of $0.6 million, or $0.03 per diluted share.
•    Adjusted EBITDA of $2.3 million.
•    Positive operating cash flow of $3.7 million.
•    Continued progress on data driven products, organizational realignment and growth of large advertiser base.

For the 2011 first quarter, revenues increased 18% to $18.9 million compared to $16.0 million in the prior-year period.  Revenue growth was driven by acceleration in the company’s data driven products, new customer wins and higher volumes of ad impressions.  Gross profit margin for the 2011 first quarter was in line with company expectations at 92% compared to 94% in the prior year period reflecting planned growth investments in 2011 and increased revenues from Smart Trading, the Company’s new Demand Side Platform product.

Net income attributable to Common stockholders for the 2011 first quarter was $0.6 million, or diluted earnings per share of $0.03, compared to $42 thousand, or diluted earnings per share of $0.00, in the first quarter of 2010. 

On a non-GAAP basis, net income for the 2011 first quarter was $1.6 million, or non-GAAP diluted earnings per share of $0.07, compared to $0.8 million, or non-GAAP diluted earnings per share of $0.07, in the first quarter of 2010.

Adjusted EBITDA for the 2011 first quarter was $2.3 million versus $2.2 million in the prior-year period. See the reconciliation between GAAP and non-GAAP financial measures provided in the financial data below.

Cash flow provided by operating activities was $3.7 million in the first quarter of 2011.
Management Comments and Outlook

“We executed well against top and bottom line plan in the first quarter and have set the stage for accelerated top-line growth in 2011 and into 2012,” commented Gal Trifon, President and CEO of MediaMind.  “Demand was strong across all regions, highlighted by a 35% increase in our North American market, with a 124% increase in revenues from our data driven products and a growing contribution from our larger advertising partners.  We also strengthened our global presence during the period with the addition of a new data center in China and the acquisition of our fast-growing distribution partner in Italy.  Looking ahead, we see exciting growth opportunities in social media and mobile advertising trends and have solidified our plans to enhance our offering accordingly.”

For the 2011 second quarter, MediaMind expects to generate revenues in the range of $25 to $26 million.  Net income is expected in the range of $1.6 to $2.2 million, or diluted earnings per share of $0.07 to $0.10.  Non-GAAP net income is expected in the range of $3.1 to $3.6 million, or non-GAAP diluted earnings per share of $0.14 to $0.17.  Adjusted EBITDA for the 2011 second quarter is expected in the range of $5.0 million to $5.7 million, which reflects a previously anticipated high level of spend in the Company’s outlined growth initiatives. 

The Company is also introducing its full year 2011 outlook.  MediaMind expects to generate 2011 revenues in the range of $99 to $101 million.  Net income for the full year is expected in the range of $9.1 to $10.8 million, or diluted earnings per share of $0.41 to $0.49.  Non-GAAP net income is expected in the range of $14.0 to $15.6 million, or non-GAAP diluted earnings per share of $0.63 to $0.70.  Adjusted EBITDA for the 2011 full year is expected in the range of $22.5 million to $23.8 million. 

“We are providing full year 2011 guidance primarily to offer more clarity on the anticipated favorable impact of our growth investments which are expected to drive accelerated revenue growth and resulting adjusted EBITDA gains in the second half of the year,” commented Sarit Firon, CFO of MediaMind.  “We are very pleased with the performance to date of these growth areas including data driven products, international expansion including China, and larger advertisers, and look forward to increasing their contribution to our overall performance.” 

Conference Call
The Company will host a conference call today at 4:30 p.m. ET to discuss its 2011 first quarter results and second quarter outlook.  To access the call, please dial 877-269-7756 (U.S.) or 201-689-7817 (international) approximately 10 minutes prior to the start of the call. The teleconference will also be available via live webcast on the investor relations portion of MediaMind's website, at http://ir.mediamind.com.  If you are unable to listen to the live teleconference, a replay will be available through May 14, 2011, and can be accessed by dialing 877-660-6853 (U.S.) or 201-612-7415 (international). Callers will be prompted for replay account number 379# followed by conference ID number 370712#. An archived version of the webcast will also be available under the investor relations section of MediaMind's website at http://ir.mediamind.com.

About MediaMind
MediaMind is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. Headquartered in New York, MediaMind delivered during 2010 campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media agencies and creative agencies across approximately 8,200 global web publishers in 64 countries throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. For more information on MediaMind, visit http://www.MediaMind.com

Use of Non-GAAP Financial Measures
We believe that non−GAAP financial measures can provide useful information to both management and investors by excluding certain non−cash expenses that are not indicative of our core operating results. These measures should only be viewed in conjunction with corresponding GAAP measures.
MediaMind’s non−GAAP financial measures exclude the effect of stock−based compensation and the tax benefit resulting from it. The reconciliation between GAAP and non−GAAP financial measures is provided in the financial data below.

Forward-Looking Statements
This press release contains statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts are forward-looking statements. These statements include descriptions regarding the intent, belief or current expectations of the Company or its officers with respect to the future consolidated results of operations and financial condition of the Company, the continued global growth of digital advertising, and the Company's ability to continue to gain market share and capitalize on the anticipated global growth of digital advertising. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from those expressed or implied in the forward-looking statements as a result of various factors and assumptions, including factors discussed under the heading “Risk Factors” in our final prospectus related to our initial public offering filed on August 12, 2010, our Annual Report on form 10K filed on March 8, 2011 and additional reports we file with the Securities and Exchange Commission.

Investor Contacts:
Jonathan Schaffer
The Blueshirt Group
T: 212.871.3953
ir@mediamind.com

Media Contact:
Alex Wellins
The Blueshirt Group
T: 415.217.5861
ir@mediamind.com

MEDIAMIND TECHNOLOGIES INC.
UNAUDITED GAAP CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(in thousands except share and per share data)


        Three months ended
March 31,
        2010        2011
        Unaudited
               
Revenues         $    16,001        $      18,878
Cost of revenues        881        1,568
               
Gross profit         15,120        17,310
               
Operating expenses:               
Research and development         2,261        2,952
Selling and marketing         10,048        11,565
General and administrative         1,975        2,387
               
Total operating expenses         14,284        16,904
               
Operating income:        836        406
Financial income, net        82        393
               
Income before taxes on income         918        799
Taxes on Income         358        240
               
Net income         560        559
               
Accretion of Preferred stock dividend preference         (518)        -
               
Net income attributable to Common stockholders         $    42        $        559
               
Net earnings per share:               
               
Basic        $    0.00           $        0.03
               
Diluted        $    0.00           $        0.03
               
Weighted average number of shares of Common stock used in computing earnings per share (in thousands):               
               
Basic        8,459        18,648
               
Diluted        11,303        21,775

MEDIAMIND TECHNOLOGIES INC.
UNAUDITED GAAP CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands)

        December 31,        March 31,
        2010        2011
                Unaudited
ASSETS               
               
CURRENT ASSETS:               
Cash and cash equivalents        $    21,484         $     16,538
Short-term deposit        75,873        84,621
Restricted cash        1,180        1,185
Trade receivables, net        25,604        23,270
Other accounts receivable and prepaid expenses         2,926        6,503
               
Total current assets        127,067        132,117
               
LONG-TERM ASSETS:               
Marketable securities         2,043        2,034
Deferred taxes        2,146        567
Severance pay fund        2,267        2,530
Other long-term assets        1,092        1,136
               
Total long-term assets        7,548        6,267
               
PROPERTY AND EQUIPMENT, NET         5,014        7,066
               
INTANGIBLE ASSETS AND GOODWILL        -        1,592
               
Total assets          $    139,629        $  147,042

 
MEDIAMIND TECHNOLOGIES INC.
UNAUDITED GAAP CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands)

        December 31,        March 31,
        2010        2011
                Unaudited
LIABILITIES AND STOCKHOLDERS' EQUITY               
               
CURRENT LIABILITIES:               
Trade payables         $    756        $        1,994
Employees and payroll accruals           3,996        5,750
Other accounts payable         5,094        3,103
               
Total current liabilities         9,846        10,847
               
LONG-TERM LIABILITIES:               
Deferred taxes, net        -        269
Accrued severance pay and other employee accruals          3,413        3,859
    Other long term liability        -        640
               
Total long-term liabilities          3,413        4,768
               
STOCKHOLDERS' EQUITY                
Stock capital:               
Common stock of $ 0.001 par value -        22        22
Additional paid-in capital         109,927        113,843
Treasury stock at cost (3,161,704 shares of Common stock)         (23,213)        (23,213)
Accumulated other comprehensive gain (loss)        (440)        142
Retained earnings         40,074        40,633
               
Total stockholders' equity        126,370        131,427
               
Total liabilities and stockholders' equity        $    139,629        $    147,042

MEDIAMIND TECHNOLOGIES INC.
UNAUDITED GAAP CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOW
(in thousands)
        Three months ended
March 31,
        2010        2011
        Unaudited
Cash flows from operating activities:               
               
Net income         $    560        $         559
Adjustments to reconcile net income to net cash provided by operating activities:               
Depreciation         384        693
Compensation related to options granted to employees          972        1,239
Decrease in trade receivables         3,500        2,782
Increase in other accounts receivable, prepaid expenses         (327)        (1,940)
Decrease (increase) in deferred taxes         (382)        1,263
Increase in other long-term assets          (72)        (25)
Increase (decrease) in trade accounts payable          (281)        819
Increase (decrease) in employee and payroll accruals         (370)        1,733
Decrease in other payables           (257)        (2,471)
Increase in accrued severance pay and other employee accruals, net         298        147
Increase in accrued interest          (30)        (151)
Excess tax benefit from stock-based compensation        -        (968)
Gain on disposal of property and equipment         (51)        -
               
Net cash provided by operating activities          3,944        3,680
               
Cash flows from investing activities:               
               
Investments in short-term deposits          (88)        (43,140)
Expiration of short-term deposits        -        34,538
Acquisition of business activity        -        (650)
Purchase of property and equipment          (1,188)        (2,188)
Proceeds from sale of property and equipment          11        -
               
Net cash used in investing activities         (1,265)        (11,440)
               
Cash flows from financing activities:               
               
Proceeds from exercise of stock options and warrants         207        1,708
Excess tax benefit from stock-based compensation                968
               
Net cash provided by financing activities          207        2,676
               
Increase (decrease) in cash and cash equivalents          2,886        (5,084)
Effects of exchange rate changes on cash and cash equivalents          )97(        138
Cash and cash equivalents at the beginning of the period         15,363        21,484
               
Cash and cash equivalents at the end of the period        $    18,152        $     16,538


MEDIAMIND TECHNOLOGIES INC.
UNAUDITED GAAP CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOW
(in thousands)

        Three months ended
March 31,
        2010        2011
        Unaudited
Supplemental disclosure of cash flow information:                
               
Cash paid during the period for:               
               
Income taxes paid         $    1,811        $       1,481
               
Interest on income tax paid        $           -        $              5
               
Income interest received        $          16        $          193
               
Non-cash activities:               
               
Purchase of property and equipment        $    452        $          540
               
Acquisition of business activity        $           -        $          942

Unaudited Reconciliation of GAAP Net income to Non-GAAP Net Income and Non-GAAP Earnings Per Share (Note1)
 (in thousands, except per share data)
        Three months ended March 31,        Three months ended June 30,        Year ended December 31,
        2010         2011        2011         2011        2011         2011
                         Min          Max          Min          Max
 Net income attributable to Common stockholders         $42         $560         $1,600         $2,170         $9,100         $10,800
 Stock Based Compensation, net of tax benefit          800         1,016         1,350         1,300         4,760         4,670
 One time Exit Costs, net of tax benefit                           -                             -           160         160         160         160
 Non−GAAP net income         $842         $1,576         $3,110         $3,630         $14,020         $15,630
 Shares used in computing non−GAAP basic earnings per share                    8,459                 18,648                 19,300                 19,300                 19,400                 19,400
 Shares used in computing non−GAAP diluted earnings per share                 11,303                 21,775                 22,000                 22,000                 22,250                 22,250
 Non−GAAP basic earnings per share         $0.10         $0.08         $0.16         $0.19         $0.72         $0.81
 Non−GAAP diluted earnings per share         $0.07         $0.07         $0.14         $0.17         $0.63         $0.70

Note 1 - To supplement our unaudited condensed consolidated financial statements presented on a basis consistent with GAAP, we disclose non−GAAP net income and non−GAAP earnings per share. These supplemental measures exclude stock−based compensation and one time Exit cost net of resulting taxes. These non−GAAP measures are not in accordance with and do not serve as an alternative for GAAP.

We believe that these non−GAAP measures have limitations in that they do not reflect all of the amounts associated with our GAAP results of operations. These non−GAAP measures should only be viewed in conjunction with corresponding GAAP measures. We compensate for the limitations of non−GAAP financial measures by relying upon GAAP results to gain a complete picture of our performance.

We believe that non−GAAP financial measures can provide useful information to both management and investors by excluding certain expenses that are not indicative of our core operating results. Among other uses, our management uses non−GAAP measures to compare our performance relative to forecasts and to benchmark our performance externally against competitors.

Unaudited Reconciliation of GAAP Net Income attributable to Common stockholders to Adjusted EBITDA
 (Note 2)
 (in thousands)
                                               
        Three months ended March 31,        Three months ended June 30        Year ended December 31,
        2010         2011        2011         2011        2011         2011
                         Min          Max          Min          Max
 Net income attributable to Common stockholders         $42         $560         $1,600         $2,170         $9,100         $10,800
 Accretion of Preferred of stock dividend preference         518                          -                             -                             -                             -                            -  
 Net income         $560        $560        $1,600        $2,170        $9,100        $10,800
 Financial income, net         (82)        (393)                    (450)                    (450)                (1,000)                (1,700)
Taxes on income         358         240                       700                       900                    3,900                   4,600
 Depreciation and Amortization         384         693                    1,300                    1,300                    4,500                   4,200
 One time Exit Costs                           -                             -                         200                       200                       200                       200
 Stock Based Compensation         972         1,239                    1,650                    1,590                    5,800                   5,700
 Adjusted EBITDA         $2,192         $2,338         $5,000         $5,710         $22,500         $23,800

Note 2 - Adjusted EBITDA is a metric used by management to measure operating performance. EBITDA represents net income before financial income, net, income tax expense depreciation and amortization. Adjusted EBITDA represents EBITDA excluding non-cash stock-based compensation expense one time Exit cost. We present Adjusted EBITDA as a supplemental performance measure because we believe it facilitates operating performance comparisons from period to period and company to company by backing out potential differences caused by variations in capital structures (affecting financial income, net), tax positions (such as the impact on periods or companies of changes in effective tax rates), the age and book depreciation of fixed assets (affecting relative depreciation expense), the amortization of intangible assets,the impact of non-cash stock-based compensation expense and the impact of one time Exit Cost. Because Adjusted EBITDA facilitates internal comparisons of operating performance on a more consistent basis, we also use Adjusted EBITDA in measuring our performance relative to that of our competitors. Adjusted EBITDA is not a measurement of our financial performance under GAAP and should not be considered as an alternative to net income, operating income or any other performance measures derived in accordance with GAAP or as an alternative to cash flow from operating activities as a measure of our profitability or liquidity. We understand that although Adjusted EBITDA is frequently used by securities analysts, lenders and others in their evaluation of companies, Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation, or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:
•    Adjusted EBITDA does not reflect our cash expenditures or future requirements for capital expenditures or contractual commitments;
•    Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;
•    Although depreciation is a non-cash charge, the assets being depreciated will often have to be replaced in the future, and Adjusted EBITDA does not reflect any cash requirements for such replacements; and
•    Other companies in our industry may calculate Adjusted EBITDA differently than we do, limiting its usefulness as a comparative measure.
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