MoMinis Tackles Mobile Fragmentation for 2D Games with Industry’s First “Develop Once, Deploy Anywhere” Mobile Game EcosystemThe
2/22/2011

MoMinis Studio lets developers create, distribute and monetize games for multiple mobile platforms easily and quickly

TEL-AVIV, Israel, February 22, 2011 – Following an extensive beta program, MoMinis today made the industry’s first wholly-agnostic game development and distribution platform publicly available. Mobile games created within The MoMinis Studio automatically run on virtually all operating systems and are distributed to consumers through global built-in channels. MoMinis, backed by the Japanese giant Mitsui Ventures, also announced several new strategic distribution agreements, including publishing 100 localized games created in the studio with Japan’s largest mobile operator, NTT DoCoMo, to its 56 million mobile subscribers. The MoMinis Studio finally resolves longstanding fragmentation issues by fulfilling the elusive ‘develop-once-deploy-anywhere’ vision, and is available as a free download from the company’s new developer website, dev.mominis.com.

“Mobile gaming revenue topped $5.6 billion in 2010. In trying to support a fragmented ecosystem of devices and business models in this expanding market, game developers face costly challenges that threaten their games’ financial viability,” said Eyal Rabinovich, MoMinis Co-Founder. “MoMinis lets developers seamlessly deploy games on the widest variety of devices, easily access the market, and get paid swiftly. This essentially re-invents how developers create, distribute and monetize mobile games. Developers can now concentrate on game quality rather than on porting and monetization problems.”

Historically, mobile fragmentation has referred to technological disparities. Now, the competition for control of content consumption is escalating fragmentation into the realm of distribution. Glaring examples are the redundant Android app-stores built by Vodafone, Verizon, Telefonica and Amazon alongside Google’s Android Market. By providing a single ecosystem for development and distribution that automatically supports the major mobile platforms, MoMinis eliminates the pitfalls involved in both fragmentation types.

“Fragmentation in the mobile market has been a consistent barrier to developers’ goals of having their games be ubiquitous across devices and distribution outlets,” said Tuong Nguyen, Senior Research Analyst, Gartner. “The ability to design games just once, and have them run on many devices and be widely distributed can mean the difference between a game developer’s success and failure. Astute developers will consider this model and seriously look at working with such respectable distribution partners.”

The MoMinis Studio services include:
•Instant game compilation to numerous handsets within leading mobile platforms, such as Android, Blackberry, Symbian and J2ME, with iOS being added in Q2 2011.
•A free, easy to use IDE.
•Lowered barriers into the mobile market for developers of all skill levels.
•Various screen resolution, input method and API support.
•Tutorials, resources and onsite communities
MoMinis supports thousands of developers across the globe and collaborates with dozens of professional game studios such as Absolutist Ltd., Wheemplay and Baby First TV.

Stephan Keiss, Co-founder of Mob Mentality and CEO of Wheemplay, a leading European flash games studio said, “We were looking for a means to enter the mobile market without wasting time and money. After weighing many options, MoMinis became instrumental in making this happen.”

Monetization Made Easy
Market exposure and monetization is paramount to developers. As such, MoMinis supplies monetization channels via its online stores and global partnerships with operators and publishers. Most recently, MoMinis aligned with strategic partners including NTT DoCoMo, Verizon, Telefonica, Orange, Turkcell and Vodafone. Developers utilizing The MoMinis Studio earn 70% of the net revenue generated from their games, and stand to earn 90%, if they take advantage of MoMinis’ new ‘Promote Your Game Program’

About MoMinis
Founded in 2008, MoMinis is a privately-held company funded by Mitsui Ventures and BRM Capital. MoMinis offers a landmark cross-platform solution for the fast creation and publishing of mobile games. The MoMinis Studio is a free, easy to use and platform-agnostic mobile game development tool enabling developers to create games and have them seamlessly supported on a wide range of handsets. The MoMinis Studio is available as a free download at dev.mominis.com.
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